Moving away from the rigid timeshare programs that locked owners into a fixed week at the same location for what seemed like an eternity, Royal Holiday's Holiday Credit system responded with a philosophy that has managed to grow the company's membership base to more than 70,000 loyal members around the world.

The only thing Royal Holiday locks in is the guarantee that what its costs to vacation today is what it will cost for the 30-year life of the membership. And with the way prices continue to escalate, that's a good deal by anyone's standard.

A vacation membership built on total freedom continues to resonate with families and couples that want the flexibility to plan their vacations the way they want, when they want, and at an affordable price.

As part of Royal Holiday's pledge to its members to constantly give them more and better of what they expect, last year alone it added 22 new vacation options, expanding members' choices to 180 destinations, including new accommodations in Cancun, Utah, Canada, England, Ireland, the Dominican Republic and Brazil.

Going hand in hand with this commitment with its members, Royal Holiday is also continuously looking for ways to increase RH travel benefits. This has resulted in a number of 'member only' services and programs such as its own Park Royal hotel chain at destinations like Los Cabos, Cancun, Acapulco, Ixtapa and Puerto Rico; a unique All-Inclusive In and Out concept extending vacation benefits on- and off-site at hotels; a new cruise program that saves members' up to $1,200 and without having to use their allotted week; and a range of other exclusive value-added services and products that help provide a positive vacation experience, 100% of the time.

Royal Holiday is proud of all it has achieved over these 25 years, and is going for more. More choices, more freedom, more satisfied members.

Royal Holiday
Vacations for Life

Since not every Royal Holiday member can ask her out for a cup of coffee and an insightful conversation on how to achieve a dream vacation, we did. Now we are divulging all of the secrets she let us into.

"Becoming a Royal Holiday member means that you are in for unlimited vacations" Williams confesses with a grin on her face. "It is like having the whole world within your grasp: beaches, mountains, theme parks, casinos, big cosmopolitan cities and paradise-like islands all around the world. This vast array of choices can only be offered by the global leader in vacation destinations"

Royal Holiday works exclusively with resorts on the best places on Earth: from Mexico to Asia, from Europe to Oceania, from the United States to Africa. This lavish vacation style seems to be out of reach for the average traveler. "This is a common misconception about Royal Holiday" Williams observes. "The average Royal Holiday member is the head of a household concerned with giving the best in life to his or her family. One does not have to be rich to become a RH member", "Williams clarifies, "one has to be well organized and willing to learn how to plan ahead. More than 60% of all American Royal Holiday members travel in couples while the remaining 30% plus does so with their whole family. More than 80 % of our Mexican members travel with their families. For winter time, as could be expected, our members prefer traveling to the warm and beautiful beaches of Mexico and the Caribbean Coast or ski resorts in Colorado or Utah. For the summer, they like resorts in USA, Canada or Costa del Sol. For autumn season they, however, prefer traveling through out European cities. For special occasions they usually choose places like Orlando , New York or a cruise. For shopping purposes they tend to go to cities like Miami or Phoenix, and whenever members feel the need for adventure they travel to exotic places in South America or the Middle East. It's about ordinary people taking extraordinary vacations".

Royal Holiday's secret to provide extraordinary vacations to ordinary people can be boiled down to one word: flexibility. "The flexibility enjoyed by our members goes unmatched" Williams boasts proudly. "Our members can choose from more than 3,000 destinations around the globe, they can choose the kind of hotel they want to stay in, the kind of room they wish at that hotel and the kind of activities they wish to engage in. They can choose if they want to cook themselves or if they want the unlimited pampering of the all inclusive system. So, regardless of the type of vacations our members have in mind, we guarantee them the best services and accommodations" .No other vacation program over the world, can offer as many options as Royal Holiday when choosing a destination, not to mention our fabulous opportunities in all the major cities, going form NY, Paris, Madrid, London, Mexico City to Buenos Aires or Santiago de Chile.

Royal Holiday's membership is ideal for those who take vacations and fun seriously. The best way to take advantage of your membership is to TRAVEL. The only way to fully understand the extent of your membership is to use it. You will learn what a wonderful thing it is that you purchased. A very high percentage of our members upgrade their membership level up to 5 fold the original amount of points" . Royal Holiday's compromise with its members is the type that lasts forever. Royal Holiday is engaged with each member for life, and holds true to making its everyday task to work to make each member and those closest to him, happy, for al least once a year, in the period everyone desires: vacation time.

Royal Holiday has vowed to provide a high quality, integral service added to the best traveling advice so you dare to go to far away, exotic places and provide your loved ones with an unforgettable, meaningful experience. "In the end, that is what traveling -and Royal Holiday- are all about".

We live in a time that each day grows to be more complex and hard, most of the time it seems like stress is the new way to live by, Royal Holiday, however, is a strong believer that everyone deserves a break, that is why even in the smallest details we try to please and make our members vacation special and unforgettable.

Royal Holiday
Vacations for Life

This has resulted in important benefits for Royal Holiday's European members, since a large number of well trained vacation advisors are helping these members to plan and make the vacation of their dreams come true. Since the Club is taking over all the operations in Europe, the office is empowered to deal with each and every aspect of the membership: from making payments to planning a cruise, from checking for availability to booking an airplane ticket, from rolling over the unused holiday points to finding the ideal resorts to fit the member's wishes, this Service Center helps members make the best out of their Royal Holiday membership. By dealing with its members directly, Royal Holiday is closer to them, providing a more straightforward and personalized service.

Before servicing its members directly, Royal Holiday used to work through the valuable assistance of Nexus Leisure, a company that worked alongside Royal Holiday for many years and always provided a professional and efficient service. Royal Holiday wishes to thank Nexus for their support all these years, which was vital for the development of the company's European business.

Royal Holiday is certain that this is only the beginning of a major expansion in Europe and another step in its commitment to provide world-class service to all of its members worldwide.

Royal Holiday
Vacations for Life

Through this stonework, guests feel the embrace of the mystical past as well as the awakening of their imaginations. Awe inspiring as well are the lush and expansive gardens that enclose the building, designed by a landscape architect to harmonize with the site's natural beauty.

A private underpass leads to a naturally secluded beach setup in a small cove. The Paradise Reef, one of the Island's most beautiful natural treasures, is right off the hotel's beach. Those looking for adventure, or for the sheer beauty of the underwater world, can snorkel or scuba downs this amazing natural wonder. The hotel counts three swimming pools: two of them on the beach and another, the main pool, with a waterfall. The rooms are spacious and tastefully decorated. All come with an ocean view, a balcony and a plasma TV.

The "All Inclusive" system is designed to take care of everything, even before the guests think about it, and provides recreational activities and non motorized sports. There are numerous restaurants, bars and snack bars through out the hotel. The restaurants offer a culinary trip; each specialized in totally different cuisines: Italian, Caribbean, Mexican and a la carte international food guarantee the guests' taste buds will always be surprised, delighted and entertained. The All Inclusive System also includes coupons to Cozumel's fanciest restaurants and trendiest clubs. Park Royal Cozumel has an enviable location: not only is it set in front of the Paradise Reef and the Paradise wall, it is also at walking distance from the best shopping and entertainment spots.

All the progress made that far was gone with the winds, but the people working on the project were determined to deliver the best vacation resort in Cozumel: and so they did!

Royal Holiday
Vacations for Life

People who book the best resorts do it with the intention to relax and enjoy their vacations, they do not wish to spend their valuable time calculating how costly their vacations will turn out to be, nor do they like unpleasant surprises at check out time. The all inclusive plan vanishes bills, allowing travelers to focus on the moment and experience a fully relaxed, wholesome vacation. This hassle free holiday experience is the all inclusive plan's reason to be.

Through the years, Park Royal Hotels and Resorts have stood out because of their commitment to excellence and their attention to details. This approach has allowed them to understand their clients' needs and design assorted vacation plans to enable every member to enjoy a vintage dream vacation.

Park Royal's All Inclusive In and Out program has brought this vacation ideal to it's fruition by offering the best rates, the most varied activities, unlimited food, snacks and local and international beverages. They also offer additional benefits within and without the hotel's premises such as coupons for the trendiest restaurants and hottest night clubs in the town they are located, taxes and tips payed in advance and significant discounts in products and services such as health clubs and Spas.

So, on your next vacation take Royal Holiday's advice and "try the delightful experience of having the bills all but vanish from sight and storing your wallet and credit cards in the safety box, thus focusing on the now and on your family and experiencing a wholesome, blissful vacation time. After all, you owe it to them and to yourself"

Four out of the 7 hotels that conform the Park Royal Hotels and Resort chain have the All Inclusive In and Out program available: Ixtapa, Acapulco, Can-Cun and Cozumel.

Royal Holiday
Vacations for Life

Those two key words (freedom and flexibility) have unlocked the doors to a brand new way of understanding Time Shares "Our members love the fact that they are free to choose. They are delighted with the flexibility the membership offers: they can travel to the destination they wish, at the season of their choice and they can stay in the kind of room that best fits their needs at any given moment".

Royal Holiday's philosophy of freedom and flexibility stems from a very simple, yet significant credo "At Royal Holiday, we believe that leisure is important, that it is the time to break away from our routines and experience the extraordinary, that it is a meaningful time as opposed to an idle one" Lara comments. Royal Holiday supports this philosophy with an ever growing list of first rate resorts, the highest standards in service and a product with an extraordinary benefit-cost relation. "When asked, a vast majority of our members said that the main reason that prompted hem to join the Club was the amazing variety of destinations plus the guaranteed and high quality accommodations. The possibility of future, significant savings and the flexibility offered by the Holiday Credits system were mentioned as well".

As one of the key words in Royal Holiday's philosophy, flexibility is a cornerstone of the Club's operations as well. "We are keeping up with the times" Lara affirms, "we are flexible and understand the advantages of change. We think of cutting edge technology as a means to improve our services. Right now we are offering our members assorted interactive services and a totally secure web-page at royal-holiday.com Flexibility also plays a central role in the increasing number of holiday destinations and the inclusion of several different types of vacation. "What people understand as vacation, has evolved over the years. Nowadays the concept includes all sorts of experience: from extreme adventures to eco-friendly tours and from exotic cruises to grounded and relaxing SPAs. Royal Holiday is flexible enough to include them all".

Flexibility is a very useful tool when you plan ahead, it allows space for change and, at the same time, it leaves the essence untarnished. Lara envisions a future filled with challenges and rewards for Royal Holiday and its members. "We are focused on expansion. Brazil, Argentina, Chile, Uruguay, other South American countries, the Caribbean and Spain are on our radar for the near future. Our member base, currently of 70,000, will increase because of this expansion. This growth will generate the need to increase the number and dimensions of our service centers and implies new challenges, and opportunities, in every area of our operations".

Freedom and flexibility will allow Royal Holiday to incorporate new business endeavors to its agenda. "We will get involved in full time real estate development, including rental programs, hotel operations, golf course and other amenities management".

Over the last few years, Royal Holiday's member base has grown 80%. There are people in over 52 different countries enjoying the benefits of a Royal Holiday Membership. Flexibility plays a key role in understanding and catering to the needs of such a culturally diverse group of people. "Geographically, our member base is distributed in the following manner: 9% of our members come from Europe, 23% from Latin America, 8% come from the Caribbean and 60% from the USA and Canada".

This is why Royal Holiday is always looking to add more and better resorts to their list of possible vacation destinations. "During the last 6 years the number of destinations has increased by 115%. Our goal is to total 200 resorts by the year 2009".

Royal Holiday
Vacations for Life

Success brought the need for change. Royal Holiday's member base was growing and Royal Holiday itself faced the need to expand to meet the new members expectations. After opening a sales room in Rio de Janeiro and the Corporate headquarters in Sao Paulo a third office was needed. "We recently opened our third office in Brazil, located in Salvador de Bahia" commented Paes. "The idea behind this project is to cover more territory efficiently. Brazil is a very vast country"

In less than two years operating in Brazil, Royal Holiday has integrated 15 touristic complexes that count amongst the most popular travel destinations, has brought in more than a thousand new members and has gathered a staff of over 100 employees in the areas of client services, marketing, sales, administration and collections.

According to Paes "the average brazilian Royal Holiday consumer is the head of a family that looks for the advantages of a resort that will give him and his family more flexibility to handle their schedules while keeping their routines or the total relaxation offered by the All Inclusive plans. Couples are fond of Royal Holiday as well because they love the plethora of destinations offered by our system and envision the perfect holiday paradise".

At a domestic level, brazilian members have chosen Rio de Janeiro, Fortaleza, Buzios and Florianopolis as their favorite Royal Holiday destinations; internationally they prefer Florida, the Mexican Caribbean, Buenos Aires, New York and Paris.

Paes looks at Royal Holiday brazilian branch's future with optimism. "We expect the growing trend to continue through 2008. We have a great system that allows freedom and flexibility to our members, more than 180 destinations to choose from and the best quality service, brazilians are starting to notice this and the word is spreading".

Royal Holiday
Vacations for Life

This travel assistance product is specially designed to take immediate care of all sorts of inconvenience such as medical emergencies, baggage loss, lost or stolen travel documents, a missed airplane connection or an accident in a rented car.

Assist Card enables Royal Holiday members to find the required help at the moment and at the place it is needed. Help is available 24 hours a day and 7 days a week. Assist Card's staff is highly trained to deliver the exact aid for any given hassle. They work with highly skilled and trained professionals.

Royal Holiday's partnership with Assist Card stems from the vacation club's commitment with the perfect vacation. No one can really enjoy a trip with all sorts of preoccupations creeping into their minds. When traveling with Assist Card, Royal Holiday members can fully relax and achieve a truly dream vacation.

Assist Card was born 50 years ago, in Switzerland. Today they count with numerous Alarm Centers strategically located in the 5 continents, their staff is fluent in more than 10 languages and they provide assistance in more than 90 countries and 866 cities.

Royal Holiday offers three different types of Assist Card products. For the listed price, the coverage lasts for seven days and covers up to four individuals.

For $27 USD the member gets the Domestic Assist Card, designed for foreign tourists traveling to Mexico and Mexican traveling their own country.

For $39 USD members can purchase the International Assist Card, designed for members who reside in Mexico and are traveling abroad and members from North America, Europe and South America that are traveling to foreign countries other than Mexico.

For $39 USD members can get the Receptive Assist Card, designed for American and Canadian members who travel within their own countries.

Royal Holiday
Vacations for Life

After 25 years of holding on to the leadership spot in the travel market, Royal Holiday has learnt a very valuable lesson: the only constant is change. This wisdom reflects in their core values of freedom and flexibility. With these two concepts fueling their company's philosophy and work ethic, Royal Holiday has been able to change and expand without forgetting their original purpose: delivering the perfect vacation to whomever decides to join their Club.

For the last five years, Royal Holiday's charts and graphics have been hectic, mirroring the growth the company has experienced in every area of their endeavor.

They have added 4 new hotels to their own Park Royal brand: Park Royal Acapulco, Park Royal Club Cala, Park Royal Cozumel and Park Royal Ixtapa. This additions represent a growth of 80% compared to the number of Park Royal hotels there were in 2002; they also represent a growth of 117% in the number of available rooms. During this same time span, Royal Holiday has created 18 new Sales Rooms around the world, for a grand total of 32 and has increased its Member Base by a dashing 42%, for a total of almost 70,000 members.

But, being the smart entrepreneurs they are, Royal Holiday has not reveled on these numbers, they have used them as a foundation to build bolder and loftier expansion projects.

As accomplished as Royal Holiday may seem, the decision makers at the vacation club think they have not used their competitive advantage to their full potential. For starters, they are thinking on taking their unique brand of hotels and All Inclusive programs to new heights and destinations in Mexico, Caribbean, Central and South America; Argentina, Brazil, Chile, Uruguay and even Spain are on Royal Holiday's radar for the short term. This expansion alone will bring growth in the areas of sales operations, number of members, number of people on the new members program, number of reservations, etc. This will bring forth the need to expand the call centers, the collection and administration departments and the need for training plenty of new staff members. Royal Holiday is already prepared for this.

Royal Holiday will also expand its business scope to uncharted territories such as fractional sales, real estate, golf courses and other amenities.

Through experience, creativity, entrepreneurial know how and a highly trained staff, Royal Holiday will keep on growing for a long, long time.

Royal Holiday
Vacations for Life

Cruise vacations enjoy one of the highest satisfaction ratings of any vacation and research reflects that nine out of ten vacationers have a strong interest in vacationing aboard a cruise ship. Always seeking to improve the membership experience, Royal Holiday knew a Cruise Program was a benefit that simply had to be offered to its members. With the help of International Cruise & Excursion, more commonly referred to as ICE, the Platinum Rewards Cruise Program is now available to all Royal Holiday members and is the best cruise program in the industry, hands down.

ICE is a private club that booked over 220,000 cruise passengers in 2007 and generated over $330 million in revenue for the cruise lines, statistics that make them one of the top three producers for every major cruise line in North America. Because of this affiliation, Royal Holiday Members are now able to enjoy savings on cruises and excursions that quite frankly can't be beat anywhere in the marketplace.

By partnering with ICE, Royal Holiday is able to give members access to ICE's decade of industry leading innovation, technology, and expertise in the cruise and excursion marketplace - without stepping outside the comforts of the Royal Holiday Brand. Members now have exclusive access to every major cruise line and every itinerary at extremely discounted rates, all backed by a Best Price Guarantee.

In addition to the Best Price Guarantee, Platinum Rewards offers a full service travel concierge that gives Members unique access to a private members-only web site with over 250,000 pages of information on cruising and excursions that include over 1,800 ports of call worldwide.

The benefits of Platinum Rewards don't stop there either! Members can access the program without using any of their Holiday Credits. These exclusive rates have been passed on to all members as an added benefit of the Royal Holiday experience. Members never pay an exchange fee or any annual dues to enjoy unlimited cruises and experiential vacations. The benefits of the program can even be shared with family and friends!

Powered by ICE, the Royal Holiday Platinum Rewards program opens the door for its members to a world of endless vacation opportunities on the high seas and countless unique and exciting experiential vacations throughout the world.

So for members who've always dreamt of seeing an Alaskan Glacier firsthand, crossing through the Panama Canal, or taking in the beauty of the Greek Isles - that dream can now become a reality. Royal Holiday not only offers elite access to the most premier resort destinations around the world, but now their members have private access to all of the hundreds of floating resorts on the Seven Seas as well!

Royal Holiday
Vacations for Life

Royal Holiday
Vacations for Life

The people at Royal Holiday believe you can.; all it takes, they say, is a camera, a keen sense of opportunity and the ability to anticipate the moment in which bliss shows itself.

To prove it, they have created the Royal Holiday "Picture of the Week" contest. Every week, hundreds of Royal Holiday members upload their vacation photographs into the Royal Holiday website and automatically participate in said contest.

The wining image is posted in a special niche on the website and is awarded the title "Picture of the week". The rest are posted on the photo club section of the page and can be seen by anyone visiting Royal Holiday's webpage, thus creating a collective album of special vacation moments frozen in time.

This collective photo album goes way beyond being a mere collection of moments. It is a testimony on how meaningful vacations and leisure can be and a mirror to what Royal Holiday is all about.

For Royal Holiday, vacations and leisure are a time to expand your mind by experiencing new places and cultures, a time to tighten your family bonds, a time to comprehend other peoples and therefore promote tolerance and peace, in a few words, vacations are a time to grow and enjoy yourself in the process. All this is blissful concepts are made visible through a camera and sharable through the "Picture of the Week" contest.

All the pictures sent to the contest, even those that did not win the Picture of the Week title, will participate in the "Picture of the Week finals" to be held in December of 2008. The wining photographs will be awarded handsome prices:

First Place: 7 nights at Park Royal Cozumel Second Place: 4 nights at Park Royal Cancun Third Place: 4 nights at Park Royal Ixtapa All this prices are for two people and include the All Inclusive fee!

So we would like to reiterate: Bliss comes to those who travel with Royal Holiday!

Royal Holiday
Vacations for Life

The beautiful port on the Pacific ocean owes its fame to its natural charm, its outstanding weather, a myriad of restaurants, bars and night clubs that are at the cutting edge of the entertainment industry and last, but not least, the joyous and friendly disposition of its inhabitants.

Royal Holiday shares in the magic through an extraordinary resort: Park Royal Acapulco.

This is an All Inclusive resort. It is located in the most exclusive area in Acapulco.

Since it is perched on a hill, its views are breath taking and unmatched by any other resort: watching the sun go down on the bay from this Royal Holiday resort is the stuff that dreams are made of.

There are two beautiful swimming pools on the resort, one exclusively for adults. The All inclusive plan offers unlimited food and national beverages and the Italian and seafood speciality restaurants are as good as any in town.

Here, the All Inclusive comes with discount coupons and free covers to some of Acapulco's trendiest restaurants and hottest discos.

Park Royal has a private beach called El Secreto. You can travel down to this very beautiful beach in the hotel's own funicular. Once there you can get kissed by sun beams as you lay on the soft sands of the beach or enjoy a vast array of water sports and beach entertainment.

For those members who are fond of health and pampering, Park Royal Acapulco offers a fully equipped fitness center and a silky smooth SPA that includes cabin treatments, sauna and steam rooms, massages and reflexology and aromatherapy treatments.

Park Royal Acapulco comprises all those treats that have made of Acapulco a World Class Destination for over 60 years.

Royal Holiday
Vacations for Life

Concord was founded in 1988 and they specialize in servicing the vacation membership and timeshare resort industries. What they bring to Royal Holiday's table is a combination of technology, portfolio management expertise and cultural understanding that is ideal to service international clients.

Concord services loans and maintenance fees for Royal Holiday's members all around the globe. They are a key element to Royal Holiday's high quality standard. Concord understands the particular "financial language" spoken in different parts of the world and provides outstanding administration of the accounts of Royal Holiday members from all over the world, with unique expertise in currency exchange rate programming, collection laws, consumer payment methods and state of the art technology.

Concord has an efficient organization which takes care of the needs of many diverse and international portfolios. Concord provides loan servicing for more than 600,000 consumer accounts around the world, representing a portfolio in excess of $2 billion USD.

Royal Holiday and Concord Servicing Corporation, its servicing agent, stand ready to provide quality professional services at all times to the members of Royal Holiday.

Royal Holiday
Vacations for Life

This Royal Holiday desert destination combines today's comforts and old Western charms. The resort is made of numerous hacienda like condominiums. All of them very well equipped with full kitchens, dinning areas, living rooms, private patios and BBQ's.

Guests enjoy the fresh, wild flower dessert air whilst relaxing in the out door jacuzzi or plunging into the outdoor pool. They can also play a good match of tennis in the resort's tennis court.

Freedom is all about choices, and Royal Holiday is all about freedom. By choosing this desert flower as one of their affiliate resorts, Royal Holiday expands the scope of possibilities for their members. Palm Springs offers a spectacular array of natural beauties: the pristine beauty of the desert, the amazing mazes formed by canyons, the sweeping views of an opened horizon from the mountain tops, the almost surreal landscape of the St. Andreas Fault, all of these are unique sights and are available to the adventurous spirit of the Royal Holiday members.

So, if you feel adventurous and want to experience something new and unique, book a condo at the Azure Sky Resort and finish every vacation day walking into the sunset like the Western heroes of the olden days did.

Royal Holiday's interests in the area always weather the storm and have proven to be resilient to Mother Nature's most furious poundings. As a matter of fact, the think tank at Royal Holiday has managed to transform this waiting period from stormy gusts into winds of change.

In 2005, after resisting Katrina, the holiday club invested one million USD in building three hotels in Cancun and Cozumel. Time has proven this was the right decision. This year, while waiting for the storms to dissipate, Royal Holiday is planning on either building or purchasing a hotel at Bahia, in Brazil.

True to their philosophy of freedom and flexibility, Royal Holiday is seeking new markets. Growing in Brazil and in the rest of Latin America is paramount for Royal Holiday's bonanza, particularly after the financial melt down in the USA which represents 40% of the club's 80 thousand members worldwide.

Royal Holiday's business in Brazil has increased by 130% solely through new membership sales. In addition to the new hotel at Bahia, Royal Holiday is planning on investing 150 million USD's on the acquisition of new hotels in Brazil. This will lay a solid foundation for growth in the area.

Royal Holiday counts 2000 members in Brazil already and has offices in Rio de Janeiro, Sao Paulo and Salvador de Bahia, they will soon open an office in Belo Horizonte and three more in the span of one year: Porto Alegre, Brasilia and Goiania.

Royal Holiday started its operations in Brazil when it purchased numerous rooms at the Rio Othon Palace hotel in Copacabana. Right there and then they were faced with their first challenge: the contract for new members followed that of Mexico.

This included a clause that stated that anyone who canceled the membership would be charged a cancelation fee. That clause has been erased from the brazilian contract in order to comply with that country's laws for consumer protection Growing and overcoming challenges are the base on which Royal Holiday will expand in South America.